You Built a High-Performing Company. Now Engineer an Institutional-Grade Asset.
Measure your Business Owner Risk and Transferability Score.
Benchmark your company against 80,000+ businesses worldwide to uncover the hidden operational bottlenecks capping your valuation multiple... and see what it takes to command a top-of-market exit.
Executive Assessment • Instant Industry Benchmark Scorecard • 100% Confidential
Revenue Growth Alone Doesn’t Maximize Enterprise Value.
You’ve already proven you can win in the market. You’ve outworked competitors, scaled top-line revenue, and built a company that commands respect.
But in the M&A and private equity arena, top-line hustle doesn't earn a premium multiple—transferability does.
- The Valuation Ceiling: Companies that rely on the founder to drive key sales, solve complex operational problems, or hold major vendor ties hit a hard growth ceiling—and get hit with massive valuation discounts.
- The Multiple Gap: Businesses with strong, systematized transferability command 4.6x+ earnings, while owner-dependent companies average just 3.2x—leaving millions in earned equity on the table.
- The Blind Spot: 73% of business owners lack the two core financial metrics required to know if their current enterprise value actually aligns with their personal wealth targets.
If you're still the indispensable engine inside daily operations, you haven’t reached the summit yet. You’ve built a high-performing machine that still limits your strategic bandwidth and restricts your next big move.
Data-Driven Exit Engineering Backed by 80,000+ Global Benchmarks
At Crossing the Goal Partners, we treat enterprise value as an engineering discipline, not a guessing game. Led by Mark Mraz, MBA, CVBA ("The Exit Engineer"), our Business Owner Risk and Transferability Audit (BORTA) uses an algorithm validated across tens of thousands of business assessments and real-world M&A transactions.
We give high-performing founders an objective, institutional-grade baseline—exposing the exact structural risks that compress your multiple so you can systematically engineer a self-sustaining enterprise.
What Your Free Summary Scorecard Measures:
Invest a few minutes now, you will unlock your overall Score out of 100 and see how your company stacks up against your specific industry average across the 8 Core Drivers of Enterprise Value:
- Growth Potential (Runway): How aggressively your infrastructure can scale geographically or vertically without massive capital injections.
- Monopoly Control: How strongly your market differentiation protects your margins and commands premium pricing power.
- The Hub & Spoke Score: How seamlessly your leadership team executes and grows the business if you step away for 90 days.
- Recurring Revenue Hierarchy: The predictability, durability, and institutional quality of your forward cash flows.
- The Valuation Teeter-Totter: Whether your working capital structure acts as a cash-generating engine or a drag on buyer offers.
- The Switzerland Structure: How insulated your enterprise is from key-employee, customer, or supplier concentration risk.
- Customer Satisfaction: Objective proof that your brand equity—not just founder relationships—drives retention and referrals.
- Financial Performance: How well your margins and financial reporting stand up to institutional Quality of Earnings (QoE) scrutiny.
Your Ascent to Maximum Enterprise Value
Step 1: Invest a few Minutes to complete our Executive Assessment Answer targeted operational and strategic questions about how your company operates today. No tax returns or sensitive spreadsheets required.
Step 2: Unlock Your Instant Benchmark Scorecard Immediately see your Score out of 100 alongside your industry peer benchmarks—pinpointing your strongest value drivers and your highest-leverage opportunities.
Step 3: Map Your Next Summit Use your baseline score to track your operational progress - or book a 360° Deep-Dive Diagnostic Session with our lead evaluator, Mark Mraz, to model your exact market valuation, quantify your personal wealth gap, and build a prioritized 90-day Value Acceleration roadmap.
A Business Built to Sell Is a Business Built to Dominate
Whether your next peak is an 8-figure strategic exit, acquiring your competitors, or stepping into a pure chairman role; eliminating operational bottlenecks gives you maximum leverage, higher cash flow, and total strategic freedom.
Find out what your business is truly capable of commanding.
